Founded in 2009, RUDO is a San Diego/Tijuana border based clothing company. RUDO depicts images of Mexican urban & popular culture, from a fresh point of view. Day of the dead skulls, national symbols, and even the bus you took that was way too old, never had an empty seat, are all key elements in our upbringing that we show in our designs.

RUDO is created by David Reyes, a San Diego border based illustrator/graphic designer with the intention of changing all those archetypes that have been imposed on Tijuana and making it more fun and without any drama. These limited men’s & women’s t-shirts are now available at FeeLit for $20.