Fortune’s Elevation Pool Party

Fortune’s Elevation Pool Party

Date: Sunday, August 1, 2010

Time: 12:00pm to 8:00pm

Location: Kin Oasis Pool @ Manchester Grand Hyatt

Address: One Market Place
San Diego , CA

Phone: (619) 232-1234


Description: Fortune’s Elevation Pool Party is back in San Diego for it’s 4th year in a row!! After 3 successful years in Del Mar we have decided to move this fashion filled daytime event to our new home at the Kin Oasis Pool downtown San Diego. If you remember from years past this event is Fortune’s signature pool party bringing together everything that runs through our blood… combining the fashion, the music, the people and the sunshine is exactly what it means to take it to the next level for Elevation. Already this year we have traveled the country throwing Elevation Pool parties in Miami and Las Vegas so we are more than excited to bring this National event back to our hometown on August 1st! Not to mention it’s Fortune421 founder Jason Herrick’s big birthday celebration along with birthday boys Aaron Wellman, DJ Sanjay, DJ Shwefly & Mac Luv!

The line up is all set! We have an amazing cast of our favorite artists playing on this special day! Lavelle Dupree, Frances, Theron & DeVoy, Sanjay, Fresh One & Chris Cutz, Mac Luv, Shwefly & kcMac will all be tearing up the decks and making the poolside dance floor go off all the way till the sun goes down! If you haven’t had the pleasure of sitting in the pool while listening to the best house music in San Diego then don’t miss this day!

Although every Elevation Party features our Fortune 421 fashions…the hometown San Diego event displays it in a heightened experience of a fashion show. Traditionally showcased in a block modeling form, this year we are excited to announce that we’ll be putting together our first ever daytime runway fashion show. As the models strut there stuff down the runway and back the audience will get a first look at Fortune 421, Essentials & RAW Clothing’s summer styles along with bikinis from Dahlia Swimwear and footwear & accessories from Feel It, Forward Footwear and Rainbow Sandals! A few lucky fans may even walk away with some free giveaways!!

Tickets: To get $5 off your pre-sale tickets go to and use the discount code: 421

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 760.840.9339.

Party Bus: For transportation from Pacific Beach to the Kin Oasis hop on the Bounce Bus for just $10. The pick up time is 1:30pm from Firehouse and then after the party an 8pm pick up will get you over to the after party at Side Bar or back to PB. To hold your seat you must make a reservation at

After Party: Our Elevation After Party is going to be at our favorite Gaslamp spot Side Bar with our with Fortune Music’s G*Roy, Theron & DeVoy in the bird cage! Your wristband from the Pool Party will get you into Side Bar FREE all night long! So come party day & night with 421!

Markalan - Originally from Cincinnati, Ohio, Markalan moved to Pacific Beach in 1994. During his first four years in San Diego, he worked as a photographer for the United States Navy. Over the past decade, he's been behind the bar or turntables in many of San Diego's nightclubs, and venues. He's shared his musical selections with Southern & Baja California, and the Mayan Riviera. During these years, he could be found exchanging his time for vinyl at Groove Records and Siesta Records. 

He often worked for trade, to support his vinyl addiction. He currently owns over 8,000 records. "Listening to my father's albums is when it all began. Flipping through the stacks, cleaning off the LP, placing the needle on the record, reading the lyrics, studying the artwork, and enjoying the rich analog sound. Sure, there are occasional pops & you might have to clean the record. You actually have to flip the record at the end of the side. It's not a play list or program on shuffle. You are present, involved, and engaged in the listening process. 
Please Keep Vinyl Alive & Support Local Artists!" 

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